Medical research conducted at Chulalongkorn University showed that a considerable number of Thais carry the Brugara Syndrome gene. People with a family history of sudden death are recommended to observe for any risk symptoms and seek medical professionals for early diagnosis. Early treatment and prevention could reduce fatality rate. 

Chula plays a part in developing the local economy by endorsing a systematic and comprehensive cultural capital development model from the creation of fiber and textile innovations to the design of lifestyle fashion items to promote the creative economy, provide added value to the fashion industry, and the production process by considering the creation of brands and competitors’ markets along with the creative tourism business to help generate income leading to sustainable community development.

Chula Marketing professor draws attention to the strengths and weaknesses that Thai entrepreneurs and related sectors should immediately address so that the Thai economy can soar with soft power while revealing Chula’s readiness to drive research and social innovation to create the leaders of the future and drive Thai soft power to the global society.