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10 September 2024
The Halal Science Center, Chulalongkorn University has developed Halal Route, an application that lists restaurants, lodging, mosques, prayer directions, and tourist attractions in Thailand under Islamic tourism principles. It hopes to help Muslim tourists travel in Thailand with peace of mind, and supports tourism industry operators to grow and welcome a growing number of Muslim tourists.
Halal tourism, or Islamic tourism is the direction that must be monitored closely. The Tourism Authority of Thailand (TAT) predicts that in 2024 there will be around 168 million Islamic tourists worldwide, a figure that is 5% higher than the number of tourists before the COVID-19 pandemic. Where do these massive Muslim tourists go?
According to the Mastercard-Crescent Rating Global Muslim Travel Index (GMTI 2024), Thailand is the 32nd most popular destination for Muslim tourists.
Thailand has many charms. In addition to its magnificent nature, arts, and culture, being a multicultural society where people of many races and religions can live together is an important selling point because the society is open and friendly to tourists of all nationalities and religions. However, the major problem Muslim tourists encounter when traveling in Thailand is finding Halal-accredited restaurants, hotels, accommodations, or tourist attractions with service areas (such as prayer rooms) that are compliant with the Islamic way.
“Thailand welcomes about 30 million foreign tourists a year, 20 percent of which are Muslims. This is a large number and is likely to grow every year. The Thai tourism industry should focus on this group of tourists, but currently, there is not enough support for halal tourism. This may partly be due to the complicated steps required to make the services meet Halal standards, so it is not widely practiced.” Associate Professor Dr.Winai Dahlan, Director of the Halal Science Center, Chulalongkorn University elaborated on the problems that led to the development of the “Halal Route” application.
“The Halal way is not just about food but covers all aspects of the Muslim lifestyle. This application connects all areas of tourism throughout Thailand, allowing Muslim travelers worldwide to observe their religion’s requirements while on vacation.”
After the Halal Route application was released for free download in 2020, it has been continuously updated and upgraded and received positive user reviews. Assoc. Prof. Dr. Winai is confident that the “Halal Route” application will help Thai entrepreneurs reach more Muslim tourists and simultaneously help them travel, eat, and relax throughout Thailand with peace of mind while observing Islamic principles.
Halal Tourism must observe Islamic religious requirements and values which cover travel, meals, and accommodation. Some examples are no consumption of pork, venomous animals, or alcohol, praying 5 times a day, etc. The provision of services, atmosphere, and environment in compliance with Islamic principles will influence people’s decision to travel to Thailand.
Assoc. Prof. Dr. Winai suggested 6 areas that tour operators should realize and focus on in Halal tourism management:
“Halal Route” is a travel aggregator app that collects searchable information on Halal restaurants, mosques, prayer locations, time and direction for prayers (the qibla), tourist attractions, Muslim villages or communities, hotels, accommodation, etc,” said Mr.Erfun Weahama, Science Service Officer, Halal Route App development team.
“This app is linked to Google Maps to help guide tourists to the desired places with precision. It also supports 3 languages, Thai, English, and Arabic, so that Muslim tourists can live and travel more comfortably and with peace of mind,” Erfun said, indicating 8 great features of the application as follows:
“The research team has added various communication platforms to recommend halal restaurants, review delicious halal menus, quality hotels, and mosques along tourist routes in each region, as well as share stories about Muslim-friendly activities, and exchange knowledge about Islam.”
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Dr. Anat Denyingyot, Assistant Director of the Halal Science Center, Chulalongkorn University, emphasized that the highlight of the Halal Route application is the most reliable and comprehensive information on halal tourism in Thailand today.
“All restaurants and locations featured in the application have had on-site visits and are audited according to standards approved by a trusted authority or organization, such as certifications from religious organizations or halal food-related entities, as well as management systems to guarantee and be responsible for halal conditions (the HAL-Q system),” Dr. Anat assured.
Mr. Erfun, a member of the Halal Route App development team, added about his work to reassure users of the app: “My team and I personally went to check the quality of each restaurant and taste the food, sometimes bringing friends and foreign researchers who came to study at the Halal Science Center to eat together. There are many delicious Halal restaurants in Bangkok and Thailand.” (Read more at “3 famous Halal restaurants in the heart of the city”).
In addition to checking the quality of restaurants and services by the Halal Science Center team, Dr. Anat said that users of the application also contribute to the quality check.
“The app has a review feature where users can leave reviews and comments on their experience using the service of the restaurants, and places — which can be considered a quality check as well. This is especially helpful for other users to decide with more confidence.”
Dr. Anat said that the Halal Route application currently has more than 1,100 restaurants in its database, and new locations and services are being updated. The information on restaurants and services in the application covers six main routes in more than 40 provinces from north to south of Thailand that are popular among tourists.
Halal Route application has been in use for more than 4 years, with more than ten thousand app downloads reflecting the needs and opportunities of the Halal tourism market. In the future, Assoc. Prof. Dr. Winai revealed that Halal Science Center Chula plans to upgrade the Halal Route application to include food delivery ordering with credit card payment capability.
“Our team of researchers will review existing restaurants’ information to improve the location data, and menu photos, as well as explore new shops, mosques, places to pray. In addition, this year, we will add more information on healthcare facilities, and special events held throughout Thailand that are appropriate for Muslim tourists, such as marathons, traditional Thai events on various holidays, etc.”
“For the Halal Route developer team, this application is not only for navigation, food orders, or providing a convenient tool for Muslim tourists, but it can help the halal tourism industry in Thailand to grow exponentially.”
“And most importantly, the Halal Route application will be a platform that connects Muslim communities from around the world who have the opportunity to visit Thailand,” Prof. Dr. Winai concluded.
The Halal Route application is available for free download on both iOS and Android systems.
For the general public, simply download the Halal Route application and register using the phone number or email address. Once logged in, it is ready to use. Users can select their preferred language from “My Account” menu. The system has 3 languages to choose from: Thai, English, and Arabic.
Tourism business operators interested in including their business on the Halal Route application can contact the Halal Route Facebook page. The staff will contact you for information and inspection of venues and raw materials before uploading your information into the application. After verification by the officers, the restaurant will receive the Halal Route badge as a Halal certification symbol.
Information Box
Based on the survey and quality inspection, our team recommends 3 impressive restaurants in Bangkok:
1.Fahana Italian Rama IX area, near The Nine department store
The famous Italian Muslim restaurant has been open since 2004. It is one of the first to create new options for Muslims with Italian Halal cuisine. The restaurant is meticulous in choosing quality ingredients directly imported from abroad.
Menu highlights: Fahana sea bass steak with mushroom sauce, baked spinach with cheese, black spaghetti seafood, Thai-style spaghetti seafood, pizza marinara, four cheese pizza, beef lasagna, meat, three-styles pasta, pepper lamb ribs, t-bone steak, salmon salad with crispy shrimp, etc.Estimated price: 101 – 250 bahtOpening Hours: Open daily at 10.30 am – 21.00 AMTel: 0-2369-2366
2. Ayeesah Roddee Halal, Banglamphu
This old establishment in Banglumpoo has been open since 1975. It is halal food from Indonesia with recipes passed down from generations. Most of the customers are Western, Thai, and Chinese tourists. This restaurant serves rich and tasty Islamic food.
Recommended dishes: Beef biryani rice, Chicken biryani rice, chicken curry noodles, beef steakEstimated price: 60 THB – 130 THBOpening Hours: Open Tuesday – Sunday from 08.30-18.00 hrs.Tel: 08-1307-0654
3. Shabeebee House, Suan Luang Square, Chula Soi 12
Chic Roti and Tea Place with modern decor is located in the heart of the city near MBK Center. The highlight is the ingenuity in bringing a modern twist and gimmicks to familiar Muslim menus.
Recommended dishes: Beef Massaman Roti Mataba, Shabeebee Chicken Biryani Rice, Kanom Jeen Namya(Thai Rice Noodles in Crab Curry Sauce), milk teaEstimated price: 70 THB – 350 THBOpening Hours: Open daily at 11.00 am – 02.00 AMTel: 09-9359-5979
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The sense of kinship and warmth found in the Chula community is priceless and a treasure worth keeping.
Prof. Dr. Pornanong Aramwit Faculty of Pharmaceutical Sciences, Chulalongkorn University
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