CU News

Chulalongkorn Awards 14th ASEAN and Thailand’s Top Corporate Brands to Companies with Highest Brand Value in 2023

14th ASEAN and Thailand’s Top Corporate Brands

Prof. Emeritus Dr. Guntalee Ruenrom and Asst. Prof. Dr. Ake Pattaratanakun, representing the Master in Branding and Marketing Program, Department of Marketing, Faculty of Commerce and Accountancy, Chulalongkorn University, joined forces with The Stock Exchange of Thailand and Manager Group of Media in organizing ASEAN and Thailand’s Top Corporate Brands 2023,” an event to award organizations with the highest brand value in Thailand and ASEAN of the year 2023, which marked the 14th year of propagation of corporate brand valuation research. The event, held on January 23, 2024, at Chulalongkorn University Auditorium, was presided over by Prof. Dr. Wilert Puriwat, Dean of the Faculty of Commerce and Accountancy, who also presented the awards.

Prof. Dr. Wilert Puriwat
Prof. Dr. Wilert Puriwat,
Dean of the Faculty of Commerce and Accountancy
Prof. Emeritus Dr. Guntalee Ruenrom and Asst. Prof. Dr. Ake Pattaratanakun
Prof. Emeritus Dr. Guntalee Ruenrom (left) and
Asst. Prof. Dr. Ake Pattaratanakun (right)

CBS Valuation is Thailand’s first tool to assess corporate brands. The research team revealed that “although in 2023, the economic, social, political, and technological environments changed and caused widespread impact, the research team conducted a corporate brand valuation of companies listed on the stock exchanges of Thailand and the region. The corporate brand valuation was conducted using a 3-year average of figures from the financial statements of companies listed on the stock exchange both in Thailand and in ASEAN. The data was calculated into financial figures by CBS Valuation developed from integrating marketing, finance, and accounting concepts.”

In 2023, two companies were inducted into Thailand’s Top Corporate Brand Hall of Fame 2023 for companies with the highest corporate brand for 5 consecutive years, namely VGI PCL., in the media category, and KCE Electronics PCL., in the electronic parts category.

Thailand’s Top Corporate Brand Hall of Fame 2023
 Thailand’s Top Corporate Brand Hall of Fame 2023
Thailand’s Top Corporate Brand Hall of Fame 2023

The Thailand’s Top Corporate Brands 2023 awards were given to 14 companies: Carabao Group (Million THB 95,839), TISCO Financial Group (Million THB 29,242), Krungthai Card (Million THB 92,899), TQM Alpha (Million THB 28,288), United Paper (Million THB 5,933), Dynasty Ceramics (Million THB 13,752), Asset World Corp (Million THB 58,571), Gulf Energy Development (Million THB 340,700), Home Product Center (Million THB 140,118), Bumrungrad International Hospital (Million THB 94,379), BEC World (Million THB 13,246), Bangkok Expressway and Metro (Million THB 89,418), HANA Microelectronics (Million THB 13,938), and Jasmine Technology Solution (Million THB 51,733).

As for ASEAN’s Top Corporate Brands 2023, there were 6 corporate recipients from 6 countries: Bank Central Asia Tbk Pt (Million USD 46,586) from Indonesia, Hong Leong Financial Group (Million USD 13,728) from Malaysia, SM Investments Corporation (Million USD 14,344) from the Philippines, DBS Group Holdings (Million USD 20,402) from Singapore, Advanced Info Service Plc. (Million USD 9,830) from Thailand, and Joint Stock Commercial Bank for Foreign Trade of Vietnam (Million USD 10,864)  from Vietnam. In the year 2023, Airports of Thailand PCL was inducted into ASEAN’s Top Corporate Brand Hall of Fame 2023 since AOT received ASEAN’s Top Corporate Brand for 5 consecutive years.

This corporate brand valuation research has garnered much attention from the business sector as it provides executives and investors with the value of corporate brands in financial numbers that executives can use to further develop their corporate brands for long-term sustainable success.

Chula is the place to discover one’s true individuality and the years I spent here were most enjoyable.

Rossukhon Kongket Alumni, Faculty of Communication Arts, Chulalongkorn University

This website uses cookies to personalize content, provide the best user experience, and improve Chula website services.

Privacy Preferences

ท่านสามารถเลือกการตั้งค่าคุกกี้โดยเปิด/ปิด คุกกี้ในแต่ละประเภทได้ตามความต้องการ ยกเว้น คุกกี้ที่จำเป็น

Accept All
Manage Consent Preferences
  • คุกกี้ที่จำเป็น
    Always Active

    ประเภทของคุกกี้ที่มีความจำเป็นสำหรับการทำงานของเว็บไซต์ เพื่อให้คุณสามารถใช้เว็บไซต์ได้อย่างเป็นปกติ ท่านไม่สามารถปิดการทำงานของคุกกี้นี้ในระบบเว็บไซต์ของเราได้

  • คุกกี้เพื่อการวิเคราะห์

    คุกกี้ประเภทนี้จะทำการเก็บข้อมูลพฤติกรรมการใช้งานเว็บไซต์ของคุณ โดยมีจุดประสงค์คือนำข้อมูลมาวิเคราะห์เพื่อปรับปรุงและพัฒนาเว็บไซต์ให้มีคุณภาพ และสร้างประสบการณ์ที่ดีกับผู้ใช้งาน เพื่อให้เกิดประโยชน์สูงสุด หากท่านไม่ยินยอมให้เราใช้คุกกี้นี้ เราอาจไม่สามารถวัดผลเพื่อการปรับปรุงและพัฒนาเว็บไซต์ให้ดีขึ้นได้
    Cookies Details

Save