Chula Students Win at L’Oréal Brandstorm 2024 

Chulalongkorn University congratulates the LOVERÉAL team of Chulalongkorn students for winning the L’Oréal Brandstorm 2024, a global innovation idea competition for business, held on April 30, 2024. The LOVERÉAL team will represent Thailand in the International Final round in London between June 17-21, 2024. 

Chulalongkorn students in the winning LOVERÉAL consist of:  

• Miss Booranee Sonvej, Bachelor of Business Administration (BBA) 
• Miss Achiraya Pranomchaikul, Bachelor of Business Administration (BBA) 
• Mr. Tanakit Thangjantaraprapab, Chula International School of Engineering (ISE) 

In addition, The Dudes, a team of students from Chulalongkorn School of Integrated Innovation (BAScii), and DUCKLAND, a team of students from Thammasat University, won the runner-up prize in this competition. 

The L’Oréal Brandstorm 2024 saw over 163 teams of students participating and proposing their innovative ideas to revolutionize the professional hairdressing and salon industry under the theme “Reinvent the Future of Professional Beauty through Tech.”      

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