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iTIC Forum 2024: Chula Engineering and Thai Intelligent Traffic Foundation Showcase AI for Better Traffic Discipline 

iTIC Forum 2024: Chula Engineering and Thai Intelligent Traffic Foundation Showcase AI for Better Traffic Discipline 

The Thai Intelligent Traffic Information Center Foundation, in collaboration with the Faculty of Engineering, Chulalongkorn University, hosted the 5th iTIC Forum 2024, emphasizing the importance of AI technology in promoting traffic discipline. 

iTIC Forum 2024: Chula Engineering and Thai Intelligent Traffic Foundation Showcase AI for Better Traffic Discipline
iTIC Forum 2024: Chula Engineering and Thai Intelligent Traffic Foundation Showcase AI for Better Traffic Discipline

The seminar, titled “iTIC Forum 2024: Safe & Smart Mobility by Traffic Discipline,” took place on November 7, 2024, at the Faculty of Engineering Auditorium at Chulalongkorn University. The event aimed to present data and exchange ideas on using smart technology to enhance traffic discipline and road safety, with insights from experts across various sectors, including public and private organizations. Professor Dr. Wilert Puriwat, President of Chulalongkorn University, delivered the welcoming remarks, while Associate Professor Dr. Sorawit Narupiti, board member and secretary of the Thai Intelligent Traffic Information Center Foundation, reported on the forum’s objectives. Mr. Ninnart Chaithirapinyo, Chairman of the Foundation, introduced the organization, and Dr. Arkhom Termpittayapaisith, former Minister of Transport, inaugurated the event. 

Professor Dr. Wilert Puriwat, President, Chulalongkorn University
Professor Dr. Wilert Puriwat
President, Chulalongkorn University

Professor Dr. Wilert Puriwat emphasized that Chulalongkorn University supports the application of AI technology to foster traffic discipline, which helps improve the nation’s transportation safety standards. Smart technology used to detect unsafe driving behaviors, such as not wearing helmets, can reduce accidents and raise safety awareness. This seminar provided a platform for sharing knowledge and approaches that can serve as a model for Thailand’s smart traffic and transportation system development, not only aiming to alleviate traffic issues but also to improve the quality of life for Thai people sustainably through advanced technology to manage and prevent future problems. 

Mr. Ninnart Chaithirapinyo
 Chairman, Thai Intelligent Traffic Information Center Foundation
Mr. Ninnart Chaithirapinyo
Chairman, Thai Intelligent Traffic Information Center Foundation

Mr. Ninnart Chaithirapinyo highlighted the vital role of AI in traffic management, as human visual detection is often slow, and long-term data recording can be challenging. This seminar focused on detecting motorcyclists not wearing helmets through AI-connected CCTV cameras at accident-prone areas, which records data accurately and efficiently. This is a preliminary phase currently being implemented in Khon Kaen and Pattaya. 

He also noted that the iTIC Forum, now in its 5th year, offers valuable knowledge-sharing opportunities for students, faculty, and new-generation personnel to collectively develop and promote smart technology for future road safety. 

In addition to the seminar, a congratulatory ceremony was held for Mr. Ninnart Chaithirapinyo, the first Thai to receive the prestigious “ITS Hall of Fame Lifetime Achievement Award” at the 30th ITS World Congress in Dubai on September 16. This award, hosted by ITS Asia-Pacific, ERTICO (ITS Europe), and ITS America, recognized Mr. Ninnart, an alumnus of the Faculty of Engineering, Chulalongkorn University, for his remarkable leadership and achievements in the Intelligent Transport System (ITS) field, driving the vision of ITS advancements globally. His efforts have contributed significantly to making Bangkok a “smart city” with real-time traffic data and CCTV integration from various agencies. 

Key highlights of the “iTIC Forum 2024” included a special lecture by Colonel Dr. Tongkarn Kaewchalermtong, President of the Intelligent Transport System Association of Thailand, on “Intelligent Transport System for Smart and Safe Mobility,” showcasing the application of ITS to improve traffic safety and management in Thailand. 

Another notable session was a lecture on “Accidents from Not Wearing Helmets and Solutions” by Dr. Thanarak Plipat, Inspector General of the Ministry of Public Health, discussing the risks associated with not wearing helmets and proactive measures to address this issue. 

Panel discussions included topics such as “Building Traffic Discipline Using AI to Detect Those Not Wearing Helmets,” with insights from experts like Police Lieutenant General Piya Tawichai on methods for promoting driving discipline, Dr. Pasakorn Thavornant on enhancing infrastructure efficiency through technology, and Dr. Siwat Bunkerd on traffic and accident management in Pattaya, moderated by Dr. Somprasong Suttayamully, Director of the MRTA Ticketing Business Office

For more information about the seminar, please contact the Thai Intelligent Traffic Information Center Foundation (iTIC) at www.iticfoundation.org or via email at iticfoundation@gmail.com

Chula is the place to discover one’s true individuality and the years I spent here were most enjoyable.

Rossukhon Kongket Alumni, Faculty of Communication Arts, Chulalongkorn University

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