Chula Pharmacy Students Win Poster Best Award at FAPA 2024 in South Korea for Telepharmacy Application Project 

Mr. Chayanon Kaeothong, Mr. Nattawong Kiattikritsada, and Mr. Phichaphop Petchratphan, 6th-year students from the Faculty of Pharmaceutical Sciences, Chulalongkorn University, have won the Poster Best Award at the 30th Congress of the Federation of Asian Pharmaceutical Associations (FAPA 2024), which was held from October 29 to November 2, 2024, at the COEX Convention & Exhibition Center in Seoul, South Korea. The award was for their work titled “Marketing Factors Affecting Consumer’s Adoption of Tele-pharmacy Applications.” This project is a continuation of their participation in the Best Practice Community Pharmacy competition organized by the Community Pharmacy Association of Thailand, celebrating the association’s 25th anniversary. The project was supervised by Assistant Professor Dr. Osot Nerapusee and Associate Professor Dr. Anuchai Theeraroungchaisri. 

“Marketing Factors Affecting Consumer’s Adoption of Tele-pharmacy Applications” presents data on the public’s demand for using Telepharmacy applications in drugstores. This is cross-sectional survey research that collected feedback from 401 individuals about their interest in using Telepharmacy apps at local drugstores. Overall, the factors influencing the public’s decision to use Telepharmacy were pharmaceutical services, price, app features, and promotional efforts, in that order. 

Based on these findings, the research highlights market opportunities and target groups for pharmacists and drugstores to enhance their existing onsite services with online application support. The future trend suggests an increasing number of people will use online pharmacy services. The benefits of this application include making pharmacy services more accessible for people facing travel difficulties and enhancing the competitive edge of drugstores to keep pace with technological advancements. 

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