Chula plays a part in developing the local economy by endorsing a systematic and comprehensive cultural capital development model from the creation of fiber and textile innovations to the design of lifestyle fashion items to promote the creative economy, provide added value to the fashion industry, and the production process by considering the creation of brands and competitors’ markets along with the creative tourism business to help generate income leading to sustainable community development.

Renowned Thai veterinarian Dr. Alongkorn Mahannop who for close to five decades has dedicated his life to caring for elephants in Thailand has enumerated the problems faced by wild and domesticated Thai elephants. He has proposed systematic and sustainable solutions for these problems that all sectors, especially the tourism sector and the general public can help not only to ensure the survival of our elephants but also for the community economy and humanity in general.

Chula Marketing professor draws attention to the strengths and weaknesses that Thai entrepreneurs and related sectors should immediately address so that the Thai economy can soar with soft power while revealing Chula’s readiness to drive research and social innovation to create the leaders of the future and drive Thai soft power to the global society.

Students of the Faculty of Engineering, Chulalongkorn University have been awarded an MGA Award in recognition of their innovative design for their fire-resistant Smart Suit which uses IoT technology for connections and online activations to store data therefore reducing the risks and increasing the safety for firefighters at work in real time.