The current market is fiercely competitive with a wide array of products and services. Chula Business School professor recommends three simple ways to make products and services stand out and touch consumers’ hearts by adding new value to boost sales.

Assoc. Prof. Dr. Naraporn Somboonna, Faculty of Science, Chulalongkorn University, revealed another success milestone in COVID-19 testing with the RT-LAMP method that can detect the virus similar to the RT-PCR test, but this newly developed RT-LAMP method tests for three genes to cover the life cycle of the virus, making it highly sensitive, simple and cheaper than the RT-PCR test.

MED-CU has invented a Personalized Probiotics (Dispensing) Machine to deliver live microorganisms that have health benefits to treat patients with unclear health problems and those with microbial imbalances or “dysbiosis”.

Professor Dr. Supawan Tantayanont, one of the 2021 Distinguished Women in Chemistry or Chemical Engineering awarded by the International Union of Pure and Applied Chemistry (IUPAC), opens up about her inspiration in the development of chemistry courses that merit this international recognition, how she maintains her work-family-life balance, as well as her efforts to promote the younger generation’s interest in science education throughout Thailand and ASEAN.

Give your pets smooth skin and a clean scent without a bath with Hydro-Nanogel from Chula Veterinary Science (CUVET). Great for pet care when they are not allowed to bathe, and your four-legged friends that hate taking a bath, the Hydro-Nanogel is poised to be further developed for bedridden patients.

Chula Pharmaceutical Science helps increase public confidence to keep COVID-19 at bay with their new test kit to verify the safety and efficacy of hand sanitizers and alcohol-based gel and spray products.

Chula researchers have revealed the impacts of the coronavirus outbreaks on personal data protection and confidence in the government, which resulted inthe concealment of information by infected people, that hindered the mitigation of the pandemic.  The governmentsmust educate the public and create awareness ofpeople’s legal rights.

A Chula research team has developed a screening strip kit to detect the early stage of chronic kidney disease (CKD) that’s easy to use, yields quick results, increasing the chance of being cured for patients, and helping to cut over 10 billion baht of the ever-increasing annual healthcare costs for CKD patients. The CKD screening strip kits are expected to be released early next year.

CU Demonstration School’s teachers share their tried and tested methods for flexible and fun online teaching to promote learning for both teachers and students in the New Normal.

First time in Thailand! Chula’s “Roadmap and Life Tools for the New Generation”, a world-class program accredited by Stanford University, is ready to be offered to teach students the needed skills to design their life and the mindset for working with others so that they can build the future and society.

Faculty members of Chula’s Faculty of Education collaborate with academicians from four academic institutions to research the future of “Hua Lamphong” as a creative space to preserve the history and culture linking the old town and the new commercial district, after the railway hub moved to Bang Sue Central Station.

The recently-concluded and successful “Quick MBA for SMEs” social project from Chula that brought knowledge to the living room of four groups of SMEs entrepreneurs: food businesses, hotels & accommodation, health, and fashion, to help them adapt and survive the COVID-19 crisis. Watch past episodes to revive and empower your business today.