Doctor of Philosophy Program in Marketing

The Doctor of Philosophy Program (Ph.D.) is a fulltime program with four-years of study coursework and dissertation offered by Chulalongkorn University’s Business School or Chulalongkorn Business School (CBS).  Through conducive learning environment, students will experience, explore and develop insightful research ideas in the fields of Finance, Management, Marketing and IT in Business. Students will learn to acquire theoretical and methodological skills necessary for frontier advances, both scholarly and professionally.

In Finance, practice and theory are interdependent. Finance students will be equipped with in-depth theoretical background, and by means of rigorous research requirements, trained to make significant contributions to the existing body of knowledge. Key areas in Finance major include asset pricing, portfolio management, corporate finance, market microstructure, derivatives pricing, risk management, and securities market regulation.

In Management, the curriculum covers arrays of management theories and practices to tackle the 21st century management issues. Key research themes include innovation, decision making, organizational behavior, organizational design, human resource management, knowledge management, and business strategy.

For Marketing disciplines, selected marketing research topics are chosen for students to tackle so that they learn to cope with the ever-changing and fast-paced market environment.  These topics include the most up-to-date marketing theories and modelling, marketing innovation, consumer behavior analysis, digital marketing, marketing profitability and branding theories.

IT in business is tailored to create world-renowned scholars possessing a breath of innovation that optimally blend creativity and information technology. Doctoral dissertation will touch upon various issues on business with the depth of information technology diligence. The outcome will definitely yield hybrid insight that greatly contribute to the business realm.

At Chula PhD Program, we are committed to providing a rigorous platform on which our students learn and make significant contributions to the existing body of knowledge in the domains of Finance, Management, Marketing and IT in Business, be it academic or practitioner-oriented.  It is where Theory and Practice converge to challenge the existing knowledge frontiers.